"Minima" is a phone with a simple interface to avoid procrastination
Collaboration
Group Project
Course: UX design
Year
2023
Software
Figma, Photoshop,
Indesign, Illustrator
Minima was conceived as a business that refurbishes old phones by installing a new operational system, targeted to people who want to avoid procrastination. This project was created as an answer to the problem of electronic waste: what can we do with obsolete phones?
In a group of four people the branding, interface, campaign and the business structure were created.